Strategic Marketing Presentations: Crafted tailored marketing strategies for each listing, often presenting to high-net-worth clients with a comprehensive plan that seamlessly blended print and digital tactics. Each presentation was customized to the client and property needs, ensuring that both the messaging and proposed marketing strategies were uniquely tailored. By incorporating personalized marketing mockups and property details, I was able to quickly produce high-quality, client-focused presentations. This approach not only impressed potential sellers but also positioned my agents as top contenders, securing more listings and driving quicker, higher-value sales.

Email Campaigns: I take every aspect of an email campaign into account to ensure maximum impact. From crafting attention-grabbing headlines that stand out in a crowded inbox, to designing custom content in Canva and integrating it into platforms like Mailchimp, iContact, and Pardot (Salesforce), I create emails that drive interest and engagement. I weave compelling brand stories into the copy, include strong calls to action, and focus on keeping recipients engaged from start to finish. This strategic approach has consistently resulted in doubling industry averages for open and click-through rates in both real estate and manufacturing.

Custom Websites: Designed and developed SEO-optimized websites to showcase properties, ensuring maximum visibility and engagement. The result? Increased traffic and a seamless user experience for potential buyers.

Custom Brochures: Designed in Canva and Adobe In-Design. Coordinated with the printer to showcase properties in a standout way. The result was a visually compelling, high-quality brochure that effectively captured the essence of each listing.

Custom-Designed Mailers: I craft personalized, attention-grabbing mailers tailored to target specific audiences, ensuring maximum engagement. From designing visually striking layouts to carefully selecting messaging that resonates with each segment, I create mailers that stand out and deliver results. By incorporating QR codes that link to further details on a website, social media videos, or exclusive content, I enhance the user experience and seamlessly integrate multiple marketing mediums. This strategic approach boosts engagement, drives traffic, and increases response rates, ultimately leading to impactful campaigns in both real estate and manufacturing.

Social Media PPC Ads & Digital Advertising: I specialize in creating and managing highly targeted PPC ads on Facebook and Instagram to drive engagement, increase conversions, and boost brand awareness. Using data-driven strategies, I craft ads that resonate with specific audiences, optimizing ad spend for maximum ROI. I also have experience with Google Ads, leveraging search and display campaigns to enhance online visibility. Additionally, I’ve worked with various digital ad platforms, utilizing cross-channel strategies to ensure comprehensive and effective advertising that delivers measurable results across different mediums.

Social Media Content Creation & Management: I leverage data-driven insights to craft content that resonates with followers, ensuring maximum engagement and brand awareness. By analyzing each account’s performance, I identify the best times and days to post, optimizing reach and interaction. Staying up-to-date with the ever-evolving Meta algorithm, I adapt strategies to continuously improve visibility and engagement. Whether creating compelling posts, stories, or campaigns, my approach ensures a dynamic and effective social media presence that strengthens brand recognition and fosters meaningful connections with audiences.

"My experience across industries, including luxury real estate and manufacturing, proves my ability to adapt and thrive in new environments. The foundation of effective marketing—understanding your audience, crafting strategic messaging, and delivering measurable results—remains consistent across all industries. I’m a quick learner who dives deep into understanding a company’s unique challenges, products, and audience to hit the ground running and create strategies that align with business goals."

"While I’ve worked in more independent, collaborative roles, I’ve also coordinated with cross-functional teams, stakeholders, and clients to execute high-level campaigns. My experience requires strong communication, project management, and the ability to adapt to varying workflows. I value structure and thrive in environments where collaboration and teamwork are essential to achieving big-picture results."

"Absolutely. While I have experience targeting high-net-worth individuals, the principles of audience segmentation, buyer profiling, and crafting compelling campaigns apply to any audience. I’ve built my career on understanding what resonates with different demographics and psychographics, which makes my skills highly transferable. Whether it's a luxury niche or a mainstream market, I focus on delivering content and strategies that drive engagement and conversions."

"Yes, and I thrive in it. While I bring a strong creative skillset, I’ve always combined that creativity with data-driven strategies. For example, I’ve used performance metrics, audience insights, and campaign data to fine-tune messaging and increase ROI. I believe successful marketing relies on a balance of creativity and analytics to inform decisions and deliver measurable outcomes."

"Absolutely. My track record shows I’m not only capable of managing individual projects but also committed to long-term success. For example, I’ve worked with top real estate agents for over a decade, consistently delivering fresh, results-driven campaigns year after year. I bring that same dedication, consistency, and enthusiasm to every role, always focusing on achieving both immediate goals and sustainable growth."

"I’m highly adaptable and quick to learn new software, as I’ve successfully worked with a range of platforms like MailChimp, iContact, and Pardot (Salesforce), Adobe In-Design/Photoshop and I’m always open to mastering new systems. My focus is on the end goal—driving engagement, increasing sales, and optimizing campaigns—so whether it's a new CRM, marketing platform, or analytics tool, I can quickly get up to speed and leverage it to maximize results. My ability to translate core marketing principles across different tools ensures that I can deliver value no matter the software."

Spending time with my new kitten, Pinot, and my tortoise, Pebbles, is one of my favorite pastimes.

Being highly creative and a big foodie, I also love designing fun (and delicious) cakes to share with my family and friends.

I'm a dedicated yoga enthusiast, often found at my local studio several times a week. Maintaining a healthy, well-balanced lifestyle is a top priority for me, and yoga serves as its foundation.

Drawing on my creativity, I love curating memorable parties—from friends' showers and weddings to client holiday events. I create everything from grazing tables and floral arrangements to balloon installations and more, bringing every detail to life with style and care.

Creativity is at the core of everything I do - both personally and professionally. Whether I’m designing fun, delicious cakes, curating unforgettable events with grazing tables, florals, and balloon installations, or bringing a vision to life through thoughtful details, I pour love and care into every project. I strive to curate memorable pieces - edible or inedible - that stand out and leave a lasting impression. This passion seamlessly translates into my work ethic, where I approach marketing with the same creativity and dedication, crafting standout campaigns that resonate and make an impact.